Week 1 BOC

Where I think I will be living in five years is possibly both Las Vegas and in Los Angeles because in my field of career, the film industry, I would be moving around a lot. When you do a feature film, you are not shooting just in one location, you go to many parts of the country, possibly the world, to get that perfect shot for a scene. So to answer the question on if I am going to be in Las Vegas in five years is yes. Las Vegas will be my home, but I will hardly be here because my work would be all around the country filming.

Can Designs

this is for the grape flavored beer

this is for the lemon lime flavored beer

Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 280.) The keys to Sedibeng Breweries success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies aimed at the target markets. Our advertising marketing strategies will rotate around: Excellence in Fulfilling the Promise, Effective and Efficient Distribution Network, Assembly Technology, Loyalty and Dedication, Marketing Know-how and Adherence to Stringent Values and Principles. We intend to produce and provide products of uncompromised quality to our customers. This is so as to meet the needs and standards of our customers. To ensure quality brewed beverages it is essential to utilize the latest and most efficient assembly technology. Keeping abreast with technological developments will ensure we gain, and maintain, a competitive advantage utilizing the latest production techniques. In an increasingly competitive market there is need to aggressively market our business so as to be continuously at the top of our prospective and current client's minds. ” Measuring return on marketing investment has become a major marketing emphasis. But it can be difficult. For example, a Super Bowl ad reaches nearly 100 million consumers but may cost as much as $3 million for 30 seconds of airtime alone. How do you measure the specific return on such an investment in terms of sales, profits, and building customer relationships. (Marketing: an introduction / Gary Armstrong, Philip Kotler. -10th ed., Printed page 58.)

Price

The pricing for our beer is to not be expensive at all. Our beer is to be sold in 24 oz. cans or higher. For our product to be successful and for the average gamer to enjoy our beer it is one thing to get our pricing right by pricing it upon what area it is to be sold in. Initially our prices will not be under our control but dictated by the market conditions prevailing at the particular time. We intend our income structure to match our cost structure, so as to ensure that the salaries we pay to assure good workmanship is balanced by the price we charge. We mainly price our beer at a standard price of three packs at a price of $5.99; 12 packs at a price $15.99. You will however be able to buy TGB in a keg but these prices are very high, these prices are set at a $75 with a deposit of however much the retailer will sell the deposit for. To be competitive in the market we intend to offer discounts to customers making bulk orders, which are in competition with the industry. This will also assist in the establishment of customer loyalty. 

Distribution

For our product to be distributed properly and professionally we will do the following in order to ensure our product does so. We intend to ensure that our breweries are located close to our major distribution centers not only to minimize costs but also to enable our products to be easily available, in the best condition, in the different markets nationwide. By engaging and establishing good relationships with liquor store, gas station and grocery store owners we intend our products to be readily available to our target market. In terms of actual delivery for every vehicle the daily fuel used, kilometers driven, repairs and maintenance costs must be recorded and compared with the set standard. We believe that distributing our product though liquor and non-liquor stores is both economically and socially wise due to the fact that our product is for all classes of society, lower, middle and high. We believe that through our obsession for improvement, and commitment to a leadership position in our respective markets, we can overcome the traditionally binding constraints of resource base, firm size and narrow conceptualization of our business domain. This shall be undertaken through coordination and logical integration of our distribution operations. We aim to reduce cycle time for key processes, eliminate rework and waste, and optimize our human resources utilization. 

Promotion

We shall promote TGB in all liquor stores around the world (starting in the United States) and in all non-liquor stores as well. By the non-liquor stores meaning grocery stores, gas stations and such, wherever alcoholic beverages can be sold. We intend to conduct our business ethically and transparently, respecting all applicable laws. We intend to be a responsible corporate citizen fulfilling our obligations as an integral member of society. Hence our business decisions shall give appropriate weight and consideration to social and environmental impacts. We intend to provide products of uncompromising quality to meet the needs of our customers. We intend to seek mutually beneficial and enduring relationships in all the commitments that we make, ensuring that they are straightforward and honest. Hence our communication shall be open and accurate, internally and externally. We intend to optimize the creation of wealth to provide fair reward and recognition for the contributions of our stakeholders. Ultimately we intend to uphold all the above company values, promoting our employees and respective third parties engaged by us to do likewise. Our most important group of potential customers are those in the rural areas who often converge after hours to socialize and update one another on new gaming technology and reviewing games. These are potential customers who want to have an enjoyable time whilst drinking a good refreshing beverage. They do not want to waste their time making their own brew, but appreciate a good quality brew at a reasonable price. 

Product

Our product is only the second important item on our list, our customers are our top priority, for us to have a successful product, we must first be successful with our customers. Our product marketing will emphasize the benefits of consuming our products, including refreshment and enjoyment of top-quality brews. We intend to sell the opportunity to enjoy oneself amongst friends, family and/or colleagues. This will come out in our advertising, delivery and collateral such as sales literature and business cards. Our product marketing's most important challenge will be the problem of being accepted and appreciated on the market as a provider of quality products. We intend to focus on the individual or group who want to enjoy themselves through the consumption and sharing of refreshing healthy beverages. However, not wanting to limit our horizons in the initial period, we intend to be continually looking out for opportunities that we may exploit. In all cases we intend to provide a thorough understanding and appreciation of the products to the customer and the benefits of consuming them. Our product packaging shall be of utmost importance, as it will definitely influence our potential customers on whether to try out our products or not. As such we shall ensure that it is not only attractive to consumers but also hygienic. In the medium to long term we intend our product packaging to also be recyclable and hence more environmentally friendly--a continuous improvement process. Continuous improvement on packaging will also be undertaken so as to maintain, if not improve product appeal.