EOC: Week 10: What Channels are you going to do to get your product noticed?

The channels that I feel that would go about getting my product marketed would be to make advertisement flyers and put them into actual video game products, so when people go and buy a video game, they open the case for the first time, they would see an advertisement for The Gamers Beer. Of course these advertisements would only be put into games that are “M” for Mature games because those would be the legal age and responsible.  ”The company’s channel objectives are also influenced by the nature of the company, its products, its marketing intermediaries, its competitors, and the environment. For example, the company’s size and financial situation determine which marketing functions it can handle itself and which it must give to intermediaries.” Marketing: An Introduction for Education Management Corporation, 10th Edition. One of the other channels that I would go thru would just be regular advertisement through television, especially on Spike tv, the channel that has the video game awards on, advertising on there would defiantly be a great channel to go through to market The Gamers Beer. I think basically going through the channels of video game stores would be a very difficult and probrobly impossible way to channel The Gamers Beer because video game stores and the video game industry itself is based around teenage and adolescent genre, but this is a challenge that The Gamers Beer is willing to face.

EOC Week 9: Three great mission statements

The three mission statements that I like are: Marin, Jennifer, i like hers because of the way that she sells the product by telling you that you can escape without actually going anywhere, to have that tropical feel of relaxation is a type of beer that i would like to try and enjoy;Gontarek, Jeffery M's mission statement is one that i like because of the fact that its a beer that brings friends and family together, i imagine a beer that this will be is one that you see people laughing and having a good time while drinking this beer and i feel a beer that warms your heart and soul is something that would sell greatly; and Glenn, Tanya M.'s mission statement, because i think that a beer that remains to its foreign and domestic, modern and traditional styles of beer being put together into one is a very interesting thing to do because you do not see that very much in these days and i think that she were to come out with a beer of this type, then a lot of people would be intrigued, including myself, to trying this beverage.

EOC Week 8: Creative Content Projects

For this project I plan to do a 30 second to one minute commercial for The Gamers Beer. I plan to shoot this by myself in my room. The commercial starts out with me sitting in my room playing my game, I reach down to get a drink of the beer that I am drinking. After tasting the beer I have a disgusted look on my face and realize that this beer has gone flat. I then throw the beer out and go to the kitchen to get a new beer. I realized that there is a “The Gamers Beer” in my refrigerator and I decide to grab that instead of the beer that I was drinking before. After taking one sip of The Gamers Beer I notice that the taste of this beer is very refreshing and satisfying. I then go back to my room and continue playing my game. After 10 to 15 minutes, I am drinking out of the same beer can of The Gamers Beer and all of a sudden notice that the beer that I grabbed 10 minutes ago is still fresh and satisfying to when I first pulled it out of the refrigerator and it also cool as well as fresh. I then continue to drink it while I continue to enjoy playing my game. The commercial then ends with a glass and a can of The Gamers Beer right next to the glass. Then a hand would come out and open the can, come out of the scene as if I were drinking it and then place it back onto the table where the glass is and then brush the glass out way as text words would come up and say “Beer that’s too cool for cups!”

Week 7 EOC: Final project pitch

My idea of a perfect beer would be a kind that takes a long time for it to go flat. I am not going to say that it will Never go flat, but it just takes longer for it to go flat. This beer is especially aimed toward the gamer genre. There are tons of beers out there for the average person, but there are hardly any beers out there for the average gamer. This beer has taste, this beer has style, this beer has freshness, this beer has a guarantee and most importantly, this beer has value. I am a gamer and a beer drinker, so I know (when it comes to beer) what the average gamer wants. He/she wants a beer that would get warm to quickly, a beer that won’t go flat to quickly and most importantly a beer that will last longer so he/she won’t have to get up every five minutes to get a new fresh, cooler beer. With that said, our beer will only be sold in a 24 oz. can or bigger, but this beer uses the latest technology for consumer marketing and uses specialized cans to help keep the beer fresh longer and help keep the beer chilled for a longer period of time. One of the most common ways that this beer will be sold in is in a can (24oz. or more) but you will, however, be able to buy this beer in a bottle if that is your preference. Packaging in aluminum cans does necessarily imply pasteurization. Although cans do not fit the image of the craft-brewed product, there is no technical reason why high-quality beer cannot be sold in cans, and, in fact, a number of craft brewers are launching canned products. A significant impediment to craft brewers using cans instead of bottles is the high capital cost of the pasteurization and packing equipment required. TGB (The Gamers Beer) is the future beer for the average gamer.

Week 6 EOC: Me times three

Tea Tree Shampoo

I use this product because of my dry scalp that is in my hair and I started to use it this one time that I got my haircut at Supercuts. I tried the product once and I liked how it felt on my hair while I was in the shower, I thought  to myself “I could actually feel this product working”. I feel that this product is aimed at everyone but mostly for the people who get their hair cut at a saloon and I feel that this product is a demographic item because not everyone is going to go to Supercuts and just simply buy the shampoo when they can go to the grocery store and buy any shampoo they want, but for people that actually want to take care of their hair, they will buy their shampoo from a hair salon.

Adidas Shoes

Adidas is the only brand of shoes that I wear simply for the fact that the word “adidas” is a name of a song from one of my old favorite bands which was Korn. The name was called adidas because the name stood for “All Day I Dream About Sex” and I absolutely loved that song so for some stupid reason that’s all I buy when it comes to shoes.

Aqua Net Hairspray
Aqua Net is the only hairspray that I use ever since I started groing out my hair, it keeps my hair in perfectly stiff throughout the day and ever since then, I havent used any other hairsprays out there. I feel that this product is also demographic because anyone can go to any store and get this hairspray but there are cheaper and more expensive hairsprays out there but with this product I feel that people are really getting there money's worth.

Week 5 EOC: Health Care Reform

I think that in this sense of the health care of United States, these numbers that are in this census, its almost completely irrelevant due to the fact that more and more diseases and virus effect the American society on a daily basis. It is completely obvious that people in the American society over the age of 65 are not going to catch whatever viruses and/or diseases that today’s modern society will catch due to the fact that a person over the age of 65 is not going to be doing anything. That person is not going to have a job, not going to be healthy enough to do regular upkeep around the place where they live, but to basically sit around the house and do nothing. So it makes perfect sense that they are going to get the littlest end of the stick when it comes to health care, because they are already taken care of, due to social security and retirement or what not. Now the person under the age of 65 and DOES have a family, yes, this person is going to be the person who is going to be paying a lot of money for health care because they have to get it not just for him/her, but also for the rest of the family. The reason I think that children between the ages of 12 and 17, the health care is much larger is because children at that age are very curious and very sexually active to where certain things will “pop” up (i.e.: pregnancy, HIV,etc.) and when their at that age there is no stopping them, when children that age want to find out about something, the best way for them to learn is hands on. Granted, children in that age group have a higher education advantage than the generation before them and should know better, but that’s a whole other story in general.

Week 4 EOC: Advertising is based on happiness

Happiness

A time that I bought something and was really happy with it and continue to be happy with it was when I bought my Playstation 3. It has been three years now since I have bought this video game system and to this day I am still happy with it. Although it was very expensive ($600) I knew that it was an expensive buy, but the main reason why I had to have it, other than the fact that it was Sony’s brand new video game system, was the fact that the system was backwards compatible. Backwards compatible meaning that I was going to be able to play my Playstation 1 and Playstation 2 games on it. Unfortunately for the people that have the new Playstation 3’s, they are not backwards compatible, but for some reason, to me being a dedicated gamer, I had to have that backwards compatibleness and Sony has made me very happy with this purchase.

Dissonance

A time when I bought something (and still paying off) was when I bought my brand new (at the time) Saturn Astra. At first I didn’t want to trade in my current car which was a Saturn Ion, I was very happy with it, but I had to get rid of it because it was starting to give me some problems and the car had over 86,000 miles on it. So I got myself a brand new Saturn Astra, still on the model floor and had only 11 miles on the odometer. Now two years later I still have the car, it is very reliable, but to this day I still wish I had my Saturn Ion because that car really brought me happiness. The Saturn Astra still brings me happiness because it gets me to where I need and want to go, but the Saturn Ion just made me happier than the Astra.

Week 3 EOC: Internet Privacy vs Market Research

The internet and privacy are two completely different things and are, sometimes, impossible to have at the same time. When someone signs up for a new account anywhere, they have to give some kind of information about themselves. Whether it would be their address, their age or even their name, once its put on the internet anybody and everybody have a chance to see it.

“Market researchers, service departments and marketing departments often analyze comments made on the Internet to understand consumer attitudes and satisfaction with products and services. Researchers want to understand what people think; service departments want to follow up to improve satisfaction; marketing departments may want to make you aware of competing products. “

http://blog.vovici.com/blog/bid/28663/Consumer-Attitudes-towards-Social-Media-Market-Research-casrotech

You would think that law enforcement and/or the government would be following and monitoring more than anyone else but the result is not them.

“The United States Supreme Court has stated that American citizens have the protection of the Fourth Amendment (freedom from search and seizure absent warrant) when there is a reasonable expectation of privacy.  Without a reasonable expectation of privacy, however, there is no privacy right to protect.  Files stored on disk or tapes in the home are protected, but the rule becomes less clear when applied to files stored on an Internet access provider's server.  Web servers, on the other hand, may be protected by federal law.  Some argue that consent of the access provider, however, is all that is required for law enforcement authorities to search and seize any files in the possession of that access provider. Internet service providers may have a lot of information about the users because servers routinely record information about users' e-mail and web browsing habits.”

http://www.netatty.com/privacy/privacy.html

So as a final thought, internet privacy is something that does not exist, if you are on the internet, there is no privacy!

“The lack of privacy is a government created problem – they are the ones doing the surveillance or mandating that ISP's log everything you do. They are the ones who are forming alliances with big businesses and who, through non-free-market privileges, monopolies, and a central bank money-lending system, create the atmosphere for unusually large mega corporations to exist.”

http://www.lewrockwell.com/green-p/green-p10.1.html

Week 3 EOC: Making money for good

Antonelli College is an Ohio-based for-profit school with campuses in Jackson and Hattiesburg. It helps many students that dont have the money to go to college. This oranization has its pros and cons. Some other college universities have different thoughts on this.

"This is going to derail a ton of people," said Milton Anderson, president of Virginia College's Jackson campus. "It's going to be a major problem."

http://www.clarionledger.com/article/20101019/NEWS/10190349/New-rules-may-hurt-for-profit-colleges

The for-profit has gotten big over the past decade and are continuesly bringing in lower-income students and minorities. Antonelli, with about 300 students on its Jackson campus, has a 70 percent minority enrollment and 85 percent who qualify for the Pell Grant. About 97 percent have federal loans.

I think that having a for-profit university in colleges, it is a good thing and a bad thing at the same time. People that work hard for their education go through a lot to go to college and when they see that some of the students there are getting their education for free (almost) they feel that they are going to be “cheated” out of their education.  But it will pay out all in the end. Because the better a person gets, the better a job that person is going to get and with that said, a better paying job, the more taxes that that person will have to pay, so in the long run, somebody is going to get their money back one way or another.

Week 2 EOC: Boston Consulting Group - Video Games

In the video game industry the PS3 is the star in my opinion, if you look at the chart below, you can clearly see that the market of the PS3 it is just growing and growing. They have a great product and a great trail of followers, their reputation is also just getting bigger and better. Granted their system is expensive, thats one of the reasons why that they are not the cash cow.

"Pidgeon suggested that by 2012, the PS3 will lead the pack, with more than 107 million units sold worldwide, while the Wii will be just behind, at nearly 107 million units."

Read more: http://news.cnet.com/8301-13772_3-9948454-52.html#ixzz12Iq5p5zp

The cash cow as of now is most defiantly the Nintendo Wii. The wii has done great in sales and is the leader of the pack when it comes to sales simply for the fact that this system is the cheapest out of all three of the major systems. I think that the reason of this impact, that the reason the wii has done so well not just for the price that it is, but also for the fact that the country is in a recession and people don't have the money to get a PS3 or an X-Box 360, because of this recession, people are only going to buy what they can afford and I think now that the country is starting to come out of the recession, people are beginning to afford and PS3 or an Xbox.

"The sales are slowing at a faster rate than analysts had forecast. A drop of 13 percent last fiscal year followed an 18 percent drop the year before, indicate that there is a bigger problem than simple oversaturation of the market. With Sony and Microsoft still selling units at a steady pace (and the PS3 actually increasing in sales), Nintendo is slowly losing ground. It still has a huge lead of roughly a 30 million units, but that number is shrinking."
http://www.digitaltrends.com/gaming/hardware-gaming/nintendo-wii-sales-begin-to-flatline/

The dog in the marketing industry is the Xbox 360, Microsoft does not come out with a good product when it comes to video game systems. Many people have had problems with the 360 (red ring of doom) and because of this little drawback, Microsoft have been losing customers left and right, one of the reasons why the PS3 is the star right now.

The question mark is one thing that is boggling everyones minds, gamers and retailers alike. No one really knows who is going to have the next best thing. People are saying its going to be the next Playstation (PS4), their saying its going to be the next Xbox, no one really knows, but if I were to put money on it I would defiantly have to say the next Playstation. Sony has the reputation to back themselves up, they have the third-party gaming software companies to back them up and on top of that, Sony has and will always come out with a good product. My doubts are (and I think everyone else's too) how much will this new system cost? Is it REALLY going to better than the last product? Only time will tell.

"The next generation is going to be so powerful that playing a game is going to be the equivalent of playing a CGI movie today," predicts Yves Guillemot, chairman and CEO of the publisher.

http://www.cnbc.com/id/31331241/The_Next_Generation_of_Gaming_Consoles

Week 1 EOC, Excellent customer service

Eoc week 1, Excellent customer service

An excellent customer service that I had was with a record company called Germantrance.com, because I am a dj and I found this site and ordered some vinyl records and had gotten my vinyl within a week. I found this excellent customer service because I knew that these vinyl records were coming all the way from the UK and I thought to myself “wow, that is pretty fast” and at that time when I found that one of the records that I had ordered did not come in with the rest of them. I emailed them about the situation, a copy of my receipt and the vinyl record that I was missing. Within the next week I had received a package in the mail and it was the vinyl record that I was supposed to have gotten. The thing that really surprised me in the fact that it was excellent customer service was that the shipping did not cost me anything and they did not ask any questions or did they not ask for further proof that I did not have that record. That to me is excellent customer service. Ever since that experience, I have always and will continue to always buy from Germantrance.com“Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.” Marketing: An Introduction for Education Management Corporation, 10th Edition, page 3

Week 1 EOC My Voice

I am a Film maker. I have been interested in film ever since I was a child (around the age of five), ever since I saw my first film “The Terminator”. This school is perfect for my needs of becoming a film maker, the program Digital Film Editing and Video Production has taught me a lot about film and film production. I find that my strong points in video production are in the editing process. After doing a few edits I realized that I want to be a film editor. I learned that there is a whole lot more in making a film than just pointing the camera and shoot, that’s a big part of it, but not all of it. Pre-production, post-production and production. Pre-production is the most important. This school has taught me to basically be the “jack of all trades” in this industry. To not just be an editor, but to also be a cameraman, lighting, sound, script, etc. and I feel that my strong points are not only in the editing process in post-production, but also in the graphics department as well. I have done some amazing graphics in After Effects and find that that is only the beginning, there are so many things that I can create in After Effects and also combine them in my editing for a film.