For this project I plan to do a 30 second to one minute commercial for The Gamers Beer. I plan to shoot this by myself in my room. The commercial starts out with me sitting in my room playing my game, I reach down to get a drink of the beer that I am drinking. After tasting the beer I have a disgusted look on my face and realize that this beer has gone flat. I then throw the beer out and go to the kitchen to get a new beer. I realized that there is a “The Gamers Beer” in my refrigerator and I decide to grab that instead of the beer that I was drinking before. After taking one sip of The Gamers Beer I notice that the taste of this beer is very refreshing and satisfying. I then go back to my room and continue playing my game. After 10 to 15 minutes, I am drinking out of the same beer can of The Gamers Beer and all of a sudden notice that the beer that I grabbed 10 minutes ago is still fresh and satisfying to when I first pulled it out of the refrigerator and it also cool as well as fresh. I then continue to drink it while I continue to enjoy playing my game. The commercial then ends with a glass and a can of The Gamers Beer right next to the glass. Then a hand would come out and open the can, come out of the scene as if I were drinking it and then place it back onto the table where the glass is and then brush the glass out way as text words would come up and say “Beer that’s too cool for cups!”
Wednesday, November 24, 2010
Mission Statement
Our mission here at TGB (The Gamers Beer) is to make you the finest specialty beer that there is to offer you. As part of our mission, we offer you various types of beers using various types of fruits to give you the best tastes that TGB has to offer you. The Gamers Beer offers a strawberry beer, a kiwi beer and watermelon beer, just to name a few. "Few leaders actually get the point of forging a mission with real grit and meaning. [Mission statements] have largely devolved into fat-headed jargon. Almost no one can figure out what they mean. [So companies] sort of ignore them or gussy up a vague package deal along the lines of: “our mission is to be the best fill-in-the-blank company in our industry.” [Instead, Welch advises, CEOs should] make a choice about how your company will win." (Marketing : an introduction / Gary Armstrong, Phillip Kotler - 10th Ed., printed page 40).The Gamers Beer offers other flavors as well and each different flavor has a different style can, not necessarily a different shape, but a different style picture on the can. You’re going to want to collect all the different kinds of cans that we have to you. Our purpose here at The Gamers Beer is to give you the experience that no other beer out there has to offer you. And by accomplishing our mission to give you the best beer drinking experience we offer all the exotic flavors that no other beer companies out there do not offer you.
Wednesday, November 17, 2010
Week 7 EOC: Final project pitch
My idea of a perfect beer would be a kind that takes a long time for it to go flat. I am not going to say that it will Never go flat, but it just takes longer for it to go flat. This beer is especially aimed toward the gamer genre. There are tons of beers out there for the average person, but there are hardly any beers out there for the average gamer. This beer has taste, this beer has style, this beer has freshness, this beer has a guarantee and most importantly, this beer has value. I am a gamer and a beer drinker, so I know (when it comes to beer) what the average gamer wants. He/she wants a beer that would get warm to quickly, a beer that won’t go flat to quickly and most importantly a beer that will last longer so he/she won’t have to get up every five minutes to get a new fresh, cooler beer. With that said, our beer will only be sold in a 24 oz. can or bigger, but this beer uses the latest technology for consumer marketing and uses specialized cans to help keep the beer fresh longer and help keep the beer chilled for a longer period of time. One of the most common ways that this beer will be sold in is in a can (24oz. or more) but you will, however, be able to buy this beer in a bottle if that is your preference. Packaging in aluminum cans does necessarily imply pasteurization. Although cans do not fit the image of the craft-brewed product, there is no technical reason why high-quality beer cannot be sold in cans, and, in fact, a number of craft brewers are launching canned products. A significant impediment to craft brewers using cans instead of bottles is the high capital cost of the pasteurization and packing equipment required. TGB (The Gamers Beer) is the future beer for the average gamer.
Wednesday, November 10, 2010
Week 6 EOC: Me times three
Tea Tree Shampoo
I use this product because of my dry scalp that is in my hair and I started to use it this one time that I got my haircut at Supercuts. I tried the product once and I liked how it felt on my hair while I was in the shower, I thought to myself “I could actually feel this product working”. I feel that this product is aimed at everyone but mostly for the people who get their hair cut at a saloon and I feel that this product is a demographic item because not everyone is going to go to Supercuts and just simply buy the shampoo when they can go to the grocery store and buy any shampoo they want, but for people that actually want to take care of their hair, they will buy their shampoo from a hair salon.
Adidas Shoes
Adidas is the only brand of shoes that I wear simply for the fact that the word “adidas” is a name of a song from one of my old favorite bands which was Korn. The name was called adidas because the name stood for “All Day I Dream About Sex” and I absolutely loved that song so for some stupid reason that’s all I buy when it comes to shoes.
Aqua Net Hairspray
Aqua Net is the only hairspray that I use ever since I started groing out my hair, it keeps my hair in perfectly stiff throughout the day and ever since then, I havent used any other hairsprays out there. I feel that this product is also demographic because anyone can go to any store and get this hairspray but there are cheaper and more expensive hairsprays out there but with this product I feel that people are really getting there money's worth.
Aqua Net Hairspray
Aqua Net is the only hairspray that I use ever since I started groing out my hair, it keeps my hair in perfectly stiff throughout the day and ever since then, I havent used any other hairsprays out there. I feel that this product is also demographic because anyone can go to any store and get this hairspray but there are cheaper and more expensive hairsprays out there but with this product I feel that people are really getting there money's worth.
Wednesday, November 3, 2010
Week 5 EOC: Health Care Reform
I think that in this sense of the health care of United States, these numbers that are in this census, its almost completely irrelevant due to the fact that more and more diseases and virus effect the American society on a daily basis. It is completely obvious that people in the American society over the age of 65 are not going to catch whatever viruses and/or diseases that today’s modern society will catch due to the fact that a person over the age of 65 is not going to be doing anything. That person is not going to have a job, not going to be healthy enough to do regular upkeep around the place where they live, but to basically sit around the house and do nothing. So it makes perfect sense that they are going to get the littlest end of the stick when it comes to health care, because they are already taken care of, due to social security and retirement or what not. Now the person under the age of 65 and DOES have a family, yes, this person is going to be the person who is going to be paying a lot of money for health care because they have to get it not just for him/her, but also for the rest of the family. The reason I think that children between the ages of 12 and 17, the health care is much larger is because children at that age are very curious and very sexually active to where certain things will “pop” up (i.e.: pregnancy, HIV,etc.) and when their at that age there is no stopping them, when children that age want to find out about something, the best way for them to learn is hands on. Granted, children in that age group have a higher education advantage than the generation before them and should know better, but that’s a whole other story in general.
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