Can Designs

this is for the grape flavored beer

this is for the lemon lime flavored beer

Implementation Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 280.) The keys to Sedibeng Breweries success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies aimed at the target markets. Our advertising marketing strategies will rotate around: Excellence in Fulfilling the Promise, Effective and Efficient Distribution Network, Assembly Technology, Loyalty and Dedication, Marketing Know-how and Adherence to Stringent Values and Principles. We intend to produce and provide products of uncompromised quality to our customers. This is so as to meet the needs and standards of our customers. To ensure quality brewed beverages it is essential to utilize the latest and most efficient assembly technology. Keeping abreast with technological developments will ensure we gain, and maintain, a competitive advantage utilizing the latest production techniques. In an increasingly competitive market there is need to aggressively market our business so as to be continuously at the top of our prospective and current client's minds. ” Measuring return on marketing investment has become a major marketing emphasis. But it can be difficult. For example, a Super Bowl ad reaches nearly 100 million consumers but may cost as much as $3 million for 30 seconds of airtime alone. How do you measure the specific return on such an investment in terms of sales, profits, and building customer relationships. (Marketing: an introduction / Gary Armstrong, Philip Kotler. -10th ed., Printed page 58.)

Price

The pricing for our beer is to not be expensive at all. Our beer is to be sold in 24 oz. cans or higher. For our product to be successful and for the average gamer to enjoy our beer it is one thing to get our pricing right by pricing it upon what area it is to be sold in. Initially our prices will not be under our control but dictated by the market conditions prevailing at the particular time. We intend our income structure to match our cost structure, so as to ensure that the salaries we pay to assure good workmanship is balanced by the price we charge. We mainly price our beer at a standard price of three packs at a price of $5.99; 12 packs at a price $15.99. You will however be able to buy TGB in a keg but these prices are very high, these prices are set at a $75 with a deposit of however much the retailer will sell the deposit for. To be competitive in the market we intend to offer discounts to customers making bulk orders, which are in competition with the industry. This will also assist in the establishment of customer loyalty. 

Distribution

For our product to be distributed properly and professionally we will do the following in order to ensure our product does so. We intend to ensure that our breweries are located close to our major distribution centers not only to minimize costs but also to enable our products to be easily available, in the best condition, in the different markets nationwide. By engaging and establishing good relationships with liquor store, gas station and grocery store owners we intend our products to be readily available to our target market. In terms of actual delivery for every vehicle the daily fuel used, kilometers driven, repairs and maintenance costs must be recorded and compared with the set standard. We believe that distributing our product though liquor and non-liquor stores is both economically and socially wise due to the fact that our product is for all classes of society, lower, middle and high. We believe that through our obsession for improvement, and commitment to a leadership position in our respective markets, we can overcome the traditionally binding constraints of resource base, firm size and narrow conceptualization of our business domain. This shall be undertaken through coordination and logical integration of our distribution operations. We aim to reduce cycle time for key processes, eliminate rework and waste, and optimize our human resources utilization. 

Promotion

We shall promote TGB in all liquor stores around the world (starting in the United States) and in all non-liquor stores as well. By the non-liquor stores meaning grocery stores, gas stations and such, wherever alcoholic beverages can be sold. We intend to conduct our business ethically and transparently, respecting all applicable laws. We intend to be a responsible corporate citizen fulfilling our obligations as an integral member of society. Hence our business decisions shall give appropriate weight and consideration to social and environmental impacts. We intend to provide products of uncompromising quality to meet the needs of our customers. We intend to seek mutually beneficial and enduring relationships in all the commitments that we make, ensuring that they are straightforward and honest. Hence our communication shall be open and accurate, internally and externally. We intend to optimize the creation of wealth to provide fair reward and recognition for the contributions of our stakeholders. Ultimately we intend to uphold all the above company values, promoting our employees and respective third parties engaged by us to do likewise. Our most important group of potential customers are those in the rural areas who often converge after hours to socialize and update one another on new gaming technology and reviewing games. These are potential customers who want to have an enjoyable time whilst drinking a good refreshing beverage. They do not want to waste their time making their own brew, but appreciate a good quality brew at a reasonable price. 

Product

Our product is only the second important item on our list, our customers are our top priority, for us to have a successful product, we must first be successful with our customers. Our product marketing will emphasize the benefits of consuming our products, including refreshment and enjoyment of top-quality brews. We intend to sell the opportunity to enjoy oneself amongst friends, family and/or colleagues. This will come out in our advertising, delivery and collateral such as sales literature and business cards. Our product marketing's most important challenge will be the problem of being accepted and appreciated on the market as a provider of quality products. We intend to focus on the individual or group who want to enjoy themselves through the consumption and sharing of refreshing healthy beverages. However, not wanting to limit our horizons in the initial period, we intend to be continually looking out for opportunities that we may exploit. In all cases we intend to provide a thorough understanding and appreciation of the products to the customer and the benefits of consuming them. Our product packaging shall be of utmost importance, as it will definitely influence our potential customers on whether to try out our products or not. As such we shall ensure that it is not only attractive to consumers but also hygienic. In the medium to long term we intend our product packaging to also be recyclable and hence more environmentally friendly--a continuous improvement process. Continuous improvement on packaging will also be undertaken so as to maintain, if not improve product appeal.

Target Market Strategy

Our marketing strategy will be based mainly on making the right product available to the right target customer. For in this case the strategy that we will go for will be mostly based on advertising on television, preferably stations like Spike TV. We will ensure that our products' prices take into consideration peoples' budgets, and that these people appreciate the product and know that it exists, including where to find it. The marketing will convey the sense of quality in every picture, every promotion, and every publication. There is already a sense of segment strategy in the way we define our target market. We are choosing to compete in areas that lend themselves to local competition, service and channel areas that match our strengths, and avoid our weaknesses. Our strategy calls for the development of relationships with suppliers, distributors and retailers to support our business. Regular visits will be undertaken to these areas so as to ensure that we are meeting their expectations. We intend to provide a quality brew that not only quenches one's thirst but enables one to enjoy themselves and be proud of it. The quality of raw materials and assembly technology evident in our products will serve to enhance the appearance of our customers, in turn adding to their status. Our target markets are increasingly growing towards recognizing the difference between poor quality brews and those of high quality. This development is an important trend for us as it represents our target market. We now are having an increasing number of people who appreciate the traditional brews whilst living in the urban areas. With this in mind we intend to ensure that our packaging is respectable and attractive.

SWOT Analysis

The strength of our beer comes from the fact that this beer is ment to be enjoyed by all gamers of the world. Finally a beer that is made and brewed specifically for gamers to enjoy. Our strength is kept up by the upcoming technology that the world has to offer, by keeping our beer fresh longer and taste better longer. Strategic market segmentation and implementation strategies. Diversified market segments: ensuring the lack of dependency on one particular market. Combination of skills in directorship. The directors intend to jointly develop business strategy and long-term plans, having wide experience in product and business know-how. Our weakness lies in the fact that there are other beers out there that various flavors like ours. Our opportunities are that this beer is primarily based around the gamer genre, for gamers to see that there is now a beer out there specifically marketed towards them will give us the prime opportunity to cattier towards them and make them satisfied. Our threat would be for the fact that video games have been mainly marketed towards children, so I can only see one threat that the marketing of our beer might not be able to advertise in video games purchases because it might imply that our company is encouraging young children to drink our beer, which that is not our intent here at TGB.

Objectives

Our objective here at TGB (The Gamers Beer) is to give a satisfying, delicate yet very interesting way to quenching your thirst by giving you various types of beer. Our objective is to give a new experience in the way that you drink beer. Our business strategy will revolve around the need to provide quality brew to our various target customers, in the process fully satisfying their needs. This shall be undertaken through the implementation of high quality control standards and technological innovations, as well as the recruitment of a professional production and sales team, and the production of good quality marketing material designed to cater for various kinds of customers. This marketing material shall be professionally done so as to be reflective of our intended image and reputation. We shall position ourselves as a quality manufacturer that strives to provide quench fulfillment, enjoyment, reliability and a good image. We intend to establish a good rapport with all the relevant stakeholders. Our beer is ment to give you the satisfying experience while you play your favorite video game while you drink our beer. Because our beer stays fresher longer, stays chilled longer and has such great taste of the many different flavors we have to offer, we hope to make this beer your favorite along with your favorite video game. 

EOC: Week 10: What Channels are you going to do to get your product noticed?

The channels that I feel that would go about getting my product marketed would be to make advertisement flyers and put them into actual video game products, so when people go and buy a video game, they open the case for the first time, they would see an advertisement for The Gamers Beer. Of course these advertisements would only be put into games that are “M” for Mature games because those would be the legal age and responsible.  ”The company’s channel objectives are also influenced by the nature of the company, its products, its marketing intermediaries, its competitors, and the environment. For example, the company’s size and financial situation determine which marketing functions it can handle itself and which it must give to intermediaries.” Marketing: An Introduction for Education Management Corporation, 10th Edition. One of the other channels that I would go thru would just be regular advertisement through television, especially on Spike tv, the channel that has the video game awards on, advertising on there would defiantly be a great channel to go through to market The Gamers Beer. I think basically going through the channels of video game stores would be a very difficult and probrobly impossible way to channel The Gamers Beer because video game stores and the video game industry itself is based around teenage and adolescent genre, but this is a challenge that The Gamers Beer is willing to face.

BOC Week 10: Famous Lemon Ad for Volkswagen

I think the importance of the ad: Lemon, for Volkswagen was that immediately people who would see this ad would think “lemon, oh that means that this is not a good car, let me read and see” and as people would read this they would see the inspection process that Volkswagen does on all their cars. Basically this ad is saying that they don’t just make cars and ship them out to make money, but they take pride and care on every car they make and by doing that they inspect and insure that the car is good to be sold to people. They have 3,389 inspectors at the factory to inspect the cars and only 3,000 cars are produced daily, that means that there are more inspectors than there are cars. For them to check every spark plug, every windshield wiper, everything down to the minor scratch on the surface of the car, that means that Volkswagen is taking pride in their car’s and want to give their consumers value and not just some average car. With Volkswagen saying that these cars “last longer and require less maintenance” people who read that will automatically think that it will save them money in the long run and that is something that will catch the people’s eye. I think the last importance of this ad is the very last line “we pluck the lemons; you get the plums” what that says to me is that Volkswagen is going to weed out all the problems in their cars (if there is any) and give you a car that you will not regret buying.

EOC Week 9: Three great mission statements

The three mission statements that I like are: Marin, Jennifer, i like hers because of the way that she sells the product by telling you that you can escape without actually going anywhere, to have that tropical feel of relaxation is a type of beer that i would like to try and enjoy;Gontarek, Jeffery M's mission statement is one that i like because of the fact that its a beer that brings friends and family together, i imagine a beer that this will be is one that you see people laughing and having a good time while drinking this beer and i feel a beer that warms your heart and soul is something that would sell greatly; and Glenn, Tanya M.'s mission statement, because i think that a beer that remains to its foreign and domestic, modern and traditional styles of beer being put together into one is a very interesting thing to do because you do not see that very much in these days and i think that she were to come out with a beer of this type, then a lot of people would be intrigued, including myself, to trying this beverage.