Week 7 EOC: Final project pitch

My idea of a perfect beer would be a kind that takes a long time for it to go flat. I am not going to say that it will Never go flat, but it just takes longer for it to go flat. This beer is especially aimed toward the gamer genre. There are tons of beers out there for the average person, but there are hardly any beers out there for the average gamer. This beer has taste, this beer has style, this beer has freshness, this beer has a guarantee and most importantly, this beer has value. I am a gamer and a beer drinker, so I know (when it comes to beer) what the average gamer wants. He/she wants a beer that would get warm to quickly, a beer that won’t go flat to quickly and most importantly a beer that will last longer so he/she won’t have to get up every five minutes to get a new fresh, cooler beer. With that said, our beer will only be sold in a 24 oz. can or bigger, but this beer uses the latest technology for consumer marketing and uses specialized cans to help keep the beer fresh longer and help keep the beer chilled for a longer period of time. One of the most common ways that this beer will be sold in is in a can (24oz. or more) but you will, however, be able to buy this beer in a bottle if that is your preference. Packaging in aluminum cans does necessarily imply pasteurization. Although cans do not fit the image of the craft-brewed product, there is no technical reason why high-quality beer cannot be sold in cans, and, in fact, a number of craft brewers are launching canned products. A significant impediment to craft brewers using cans instead of bottles is the high capital cost of the pasteurization and packing equipment required. TGB (The Gamers Beer) is the future beer for the average gamer.