The strength of our beer comes from the fact that this beer is ment to be enjoyed by all gamers of the world. Finally a beer that is made and brewed specifically for gamers to enjoy. Our strength is kept up by the upcoming technology that the world has to offer, by keeping our beer fresh longer and taste better longer. Strategic market segmentation and implementation strategies. Diversified market segments: ensuring the lack of dependency on one particular market. Combination of skills in directorship. The directors intend to jointly develop business strategy and long-term plans, having wide experience in product and business know-how. Our weakness lies in the fact that there are other beers out there that various flavors like ours. Our opportunities are that this beer is primarily based around the gamer genre, for gamers to see that there is now a beer out there specifically marketed towards them will give us the prime opportunity to cattier towards them and make them satisfied. Our threat would be for the fact that video games have been mainly marketed towards children, so I can only see one threat that the marketing of our beer might not be able to advertise in video games purchases because it might imply that our company is encouraging young children to drink our beer, which that is not our intent here at TGB.
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