BOC Week 10: Famous Lemon Ad for Volkswagen

I think the importance of the ad: Lemon, for Volkswagen was that immediately people who would see this ad would think “lemon, oh that means that this is not a good car, let me read and see” and as people would read this they would see the inspection process that Volkswagen does on all their cars. Basically this ad is saying that they don’t just make cars and ship them out to make money, but they take pride and care on every car they make and by doing that they inspect and insure that the car is good to be sold to people. They have 3,389 inspectors at the factory to inspect the cars and only 3,000 cars are produced daily, that means that there are more inspectors than there are cars. For them to check every spark plug, every windshield wiper, everything down to the minor scratch on the surface of the car, that means that Volkswagen is taking pride in their car’s and want to give their consumers value and not just some average car. With Volkswagen saying that these cars “last longer and require less maintenance” people who read that will automatically think that it will save them money in the long run and that is something that will catch the people’s eye. I think the last importance of this ad is the very last line “we pluck the lemons; you get the plums” what that says to me is that Volkswagen is going to weed out all the problems in their cars (if there is any) and give you a car that you will not regret buying.