Wednesday, December 8, 2010

EOC: Week 10: What Channels are you going to do to get your product noticed?

The channels that I feel that would go about getting my product marketed would be to make advertisement flyers and put them into actual video game products, so when people go and buy a video game, they open the case for the first time, they would see an advertisement for The Gamers Beer. Of course these advertisements would only be put into games that are “M” for Mature games because those would be the legal age and responsible.  ”The company’s channel objectives are also influenced by the nature of the company, its products, its marketing intermediaries, its competitors, and the environment. For example, the company’s size and financial situation determine which marketing functions it can handle itself and which it must give to intermediaries.” Marketing: An Introduction for Education Management Corporation, 10th Edition. One of the other channels that I would go thru would just be regular advertisement through television, especially on Spike tv, the channel that has the video game awards on, advertising on there would defiantly be a great channel to go through to market The Gamers Beer. I think basically going through the channels of video game stores would be a very difficult and probrobly impossible way to channel The Gamers Beer because video game stores and the video game industry itself is based around teenage and adolescent genre, but this is a challenge that The Gamers Beer is willing to face.

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