Sunday, December 12, 2010

Price

The pricing for our beer is to not be expensive at all. Our beer is to be sold in 24 oz. cans or higher. For our product to be successful and for the average gamer to enjoy our beer it is one thing to get our pricing right by pricing it upon what area it is to be sold in. Initially our prices will not be under our control but dictated by the market conditions prevailing at the particular time. We intend our income structure to match our cost structure, so as to ensure that the salaries we pay to assure good workmanship is balanced by the price we charge. We mainly price our beer at a standard price of three packs at a price of $5.99; 12 packs at a price $15.99. You will however be able to buy TGB in a keg but these prices are very high, these prices are set at a $75 with a deposit of however much the retailer will sell the deposit for. To be competitive in the market we intend to offer discounts to customers making bulk orders, which are in competition with the industry. This will also assist in the establishment of customer loyalty. 

No comments:

Post a Comment